Saturday, February 5, 2011

The "Hallyu" Boom


The word "Hallyu" (한류-韓流) means the "Korean wave", which refers to the influence/boom of Korean pop culture all over the world. Currently, Korean pop music (a.k.a. K-Pop) is dominating the whole Asian music industry. Starting from the closest countries Japan, China, and Taiwan it also reached the southeast Asian countries such as Thailand, Cambodia, Vietnam, and so on. Korean artists' albums are sold a lot and there are fans all over Asia. Songs by Korean artists are often found within the top 10 songs of the local music charts in other Asian countries and music videos from Korean artists have millions of views on youtube. The views are from people all over the world and Korean idols are more popular than the idols of their own country.
Korea was just known a small country on the east coast of China, but now Korea has become the country with the most influential culture in Asia. China and other countries often rearrange or even copy Korean pop music and their performances. Moreover, Korean dramas, movies, food, and anything related to Korea is gaining great popularity all over the globe. Well.. how did this Hallyu become so popular all around Asia? In my blog, I will talk about the trends of Hallyu, the reasons for such great popularity, and I will introduce some key artists leading the Hallyu wave. Moreover, I will analyze the political and social impacts of Hallyu in East Asia.

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